Bark For Attention
BARK FOR ATTENTIONDog Training
Training & BehaviorAll ages10 min read

Rewards: Food, Play, Praise and When to Use Each

Your dog decides what counts as a reward, not you. Here's how to figure out what they'll actually work for and when each type does the job best.

Portrait of Jamaal Johnson, certified professional dog trainer

Jamaal Johnson

CATCH Certified Dog Trainer · Bark For Attention

Overhead view of training treats in a pouch, a rope tug toy, a rubber ball and a food puzzle on a light wooden surface

Owners tell me all the time that their dog 'isn't food motivated'. Almost always what they mean is the dog isn't kibble-motivated in a park with three other dogs around, which is entirely reasonable.

Rewards aren't a fixed property of the dog. They shift with hunger, arousal, health, environment and history. Learning to read that shift is one of the biggest jumps in skill an owner can make.

What makes something a reward

A reward is anything that makes a behaviour more likely to happen again. That's the whole definition, and it means the dog is the judge. A head pat that a nervous dog tolerates is not a reward, no matter how affectionate it feels to deliver.

  • Primary rewards: food, water, sleep, play, sniffing, social contact. Hardwired.
  • Secondary rewards: a marker word or clicker, a lead coming out, a lid opening — things that predict primaries.
  • Life rewards: going through a door, greeting a friend, getting off-leash, being allowed to sniff the lamppost. Free, and vastly underused.

Health and welfare notes

Build your dog's reward ranking

Bark For Attention

The three tiers

Spend an evening testing. Put two options on the floor and see which your dog goes to first. Do it twenty times and you'll have a ranking you can trust.

  • Tier 1: everyday

    Kibble, dry biscuits. Fine for easy work in the kitchen with no distractions.

  • Tier 2: good

    Soft training treats, cheese cubes, a favourite ball. For known behaviour in mildly distracting places.

  • Tier 3: exceptional

    Chicken, roast beef, sardine, a wild tug game. Reserved for recall, hard emotions and new places.

Practical setup

  • Measure the day's food in the morning and use a portion of it for training. No extra calories, no guilt.
  • Keep a treat pouch by the door with tier-two food; keep tier three in the fridge for planned sessions.
  • Cut treats small — pea-sized. Twenty small reps beat three large ones.
  • Keep one toy out of circulation. A tug rope that only appears in training stays valuable.
  • Never bribe: get the behaviour first, then produce the reward. Food out in front of the nose becomes a lure your dog waits for.

Matching the reward to the job

The rule I give clients: the harder the job and the harder the environment, the better the payment. And for anything involving fear, food beats everything.

  • Teaching something brand new → food, small and fast, many reps.
  • Changing how a dog feels about something → food only. Chewing and eating are physiologically calming; tug is arousing and works against you here.
  • Building speed and enthusiasm → play. A dog who tugs after a recall comes back faster.
  • Maintaining a solid behaviour → praise, a scratch where they like it, and life rewards.
  • Real-world reliability → mix unpredictably. Variable payment is what makes a behaviour durable.
Dog happily playing tug with a rope toy held by a person's hands outdoors on grass
Play builds drive and relationship — but it's the wrong tool near something scary.

A step-by-step reward plan

Step 1 — Test and rank

  1. Run a preference test

    Two treats in two closed hands, offer both. Whatever your dog picks first is higher value. Work through your options and write the ranking on the fridge.

  2. Test the toys too

    Some dogs will leave chicken for a tennis ball. Knowing that gives you a currency nobody else in the park has.

Step 2 — Mark, then pay

  1. Use a marker

    'Yes' or a clicker at the exact instant the behaviour happens, then deliver. The marker buys you the second it takes to get your hand to the pouch.

  2. Deliver where you want the dog

    Feeding at your left knee builds a dog who hangs out at your left knee. Feeding position is training, not an afterthought.

Step 3 — Vary the payment

  1. Pay every rep while learning

    For the first hundred or so reps of anything new, every correct answer gets paid. Skipping payments early just slows learning down.

  2. Then go unpredictable

    Once it's fluent, mix it: sometimes one treat, sometimes five, sometimes a game, sometimes 'good' and a release to sniff. Unpredictable pay keeps behaviour strong.

  3. Bring in life rewards

    Sit at the kerb → the walk continues. Wait at the door → the door opens. Loose leash → you get to go sniff the interesting patch. Free, powerful, and always available.

Person's hands giving a dog a chest scratch while the dog leans in happily outdoors
Praise and touch only count as payment if your dog actively leans in for them.

Step 4 — Fade the visible food

  1. Get the food off your body first

    Put the pouch on a counter across the room. Ask, mark, then walk together to collect payment. Your dog stops scanning your hands.

  2. Keep paying, just less predictably

    Fading the lure is not the same as ending reinforcement. Behaviour you stop paying for eventually stops.

Exercise and enrichment angle

  • Use part of the daily ration for scatter feeds and puzzles — that's enrichment and calorie control in one.
  • Sniffing is itself a powerful reward. Ten minutes of free sniffing pays for a lot of loose-leash walking.
  • Structured play sessions two or three times a week build the tug reward you'll want later.
  • Rest matters: a tired, overstimulated dog stops taking food and it looks like disobedience.
  • In hot weather use softer, moisture-rich treats and shorter sessions.

Troubleshooting

  • 'Not food motivated' outdoors — raise the value and lower the difficulty. Almost never a real thing at home.
  • Takes food hard and snatchy — feed from a flat palm and slow the session down; usually arousal, not rudeness.
  • Spits out treats near a trigger — too close. Add distance; the food isn't the problem.
  • Only works when the pouch is visible — get the food off your body, pay after the fact.
  • Toy play tips into over-arousal — shorter games, clear start and end cues, and rest afterwards.
  • Gaining weight — measure the ration, swap in part of the meal, and use more life rewards.

When to get professional help

Go deeper

Print & keep

Your reward checklist

  • Daily food measured, training treats taken from it
  • Preference test run and a three-tier ranking written down
  • Treats cut pea-sized
  • One special toy kept back for training only
  • Marker word used at the exact moment of the behaviour
  • Food for teaching and emotions, play for drive, life rewards for maintenance
  • Behaviour first, reward second — no bribing
  • Payment varied once a behaviour is fluent
  • Food faded off the body, not out of the plan
  • Sessions shortened when your dog stops eating

Your next best step

Where to go from here

Recommended

Puppy Program — $600

Get marker training, reward mechanics and food handling right from the first week, so everything you teach afterwards lands faster.

See the Puppy Program

Can't find what your dog will work for?

Bring your treat bag to a free Behavior Consult over Google Meet and we'll build a reward plan together.

Book your Free Behavior Consult

Coming Soon

Join the Canine Learning Community

A multi-trainer community platform with on-demand courses, downloadable resources, and live events — ongoing education and support between sessions, separate from any training program.

Join the Community
Jamaal Johnson, certified professional dog trainer at Bark For Attention

Meet your trainer

Jamaal Johnson

Certified Dog Trainer & Behavior Specialist · 15 years experience

  • CATCH Certified Dog Trainer
  • AKC CGC Evaluator
  • AKC S.T.A.R. Puppy Instructor
  • APDT Member

I teach people and dogs in person across San Antonio. Balanced and relationship-first. I use what the dog in front of me actually needs, and I start with the relationship, because a dog who trusts you and understands you is easier to teach.

Hand offering a training treat to an attentive dog on a living room rug

Do I Have to Use Treats Forever? How to Build and Maintain Reinforcement

No, you don't feed a cookie for every sit forever. But you never stop paying your dog.

Read the guide
Hand holding a clicker beside an attentive dog during an indoor training session

Marker Training and Timing: How to Tell Your Dog “Yes”

A marker is a promise: it marks the exact instant your dog got it right, and a reward is on the way.

Read the guide
Hand holding a small training treat while a dog sits attentively on a lawn

Lure, Mark and Reward: A Simple Dog-Training System

Three moving parts, used in the same order every time. Clean mechanics turn teaching a new behavior into a repeatable process.

Read the guide

Want help with your dog?

Book a free 30-minute Behavior Consult on Google Meet. Tell me what's going on and I'll give you honest direction on where to start.

Book Your Free Behavior Consult